Conversion APIs & Ad Accounts
This page covers three connected capabilities: pushing conversions out to ad platforms (Conversion APIs), pulling ad spend in (Ad Accounts), and building Audiences to export.
Conversion APIs (server-side conversion forwarding)
Browser pixels are increasingly blocked by ad blockers, ITP, and privacy settings. Server-side forwarding sends your conversions directly from Synaptyx’s servers to the ad platform, so they can still optimize and you keep attribution.
| Provider | What it is |
|---|---|
Meta Conversions API (facebook_capi) | Server-side events to Facebook/Instagram ads. |
TikTok Events API (tiktok_eapi) | Server-side events to TikTok ads. |
Google Enhanced Conversions (google_ec) | Enhanced conversions for Google Ads (reuses a connected Google ad account’s token). |
For each campaign + provider you configure:
- an event mapping (your goal → the platform’s event, with a
*fallback), - test mode with a test event code to validate before going live.
Personally-identifiable fields are hashed (SHA-256) before sending, and each
forward attempt is logged (success / failed / skipped).
Conversion API forwarding fires automatically right after a conversion is created — it works for both CPA postbacks and your own Stripe/Polar revenue conversions.
Ad Accounts (cost import for true ROI)
Connect your ad platforms so Synaptyx can pull real spend and compute accurate ROI/ROAS — not just revenue.
| Provider | Supported |
|---|---|
| ✅ (Graph API) | |
| ✅ (Google Ads API, incl. MCC) | |
| TikTok / Taboola / Outbrain | ✅ |
- OAuth tokens are stored encrypted.
- Spend is synced automatically several times a day (with a multi-day lookback).
- Imported spend is matched to your Synaptyx campaigns (manually, or auto-matched by URL), so cost shows up next to revenue everywhere.
- Some alerts can even push budget changes back to Facebook (
scale_budget).
You manage these under Ad Accounts (/dashboard/ad-accounts).
Audiences
Build visitor segments and export them to ad platforms for retargeting and lookalikes.
| Aspect | Detail |
|---|---|
| Segment types | converters, non-converters, high-value, recent visitors, or custom rules |
| Built from | clicks + pixel events (geo, event, campaign…) |
| Export to | CSV, Facebook, Google, TikTok, Pinterest, LinkedIn, X |
Exports are CSV-injection-safe and every export is logged for audit. Manage them under
Audiences (/dashboard/audiences).
Ad Accounts, Conversion API integrations, and Audiences are Pro/Scale features — see Plans & Billing.