Fraud & Bot Detection
Bad traffic wastes ad spend and can get you banned by networks. Synaptyx defends your data with two independent layers, visible on the Fraud page (app.synaptyx.pro/dashboard/fraud ).
Layer 1 — The hard bot filter (drops)
This gate removes obviously non-human traffic before it’s ever recorded — known crawlers, scrapers, automation tools, and anything matching your own blocklists (by IP range or user-agent pattern). Dropped clicks don’t appear in your stats.
You manage your blocklists in Settings → Bot filtering .
Layer 2 — The fraud score (flags, never drops)
Everything that passes the bot filter gets a fraud score that summarizes how suspicious it looks. Crucially, the scorer flags suspicious clicks but never silently drops them — you keep the data and decide what to do with it.
The score blends several signals, including:
| Signal | What it catches |
|---|---|
| Datacenter traffic | Visits from cloud/hosting IPs rather than real consumer connections. |
| Anonymized traffic | Connections coming through anonymizing networks. |
| Unusual click velocity | Bursts of clicks from a single source. |
| Suspicious browser signatures | User-agents and client fingerprints that look automated. |
| Geo / language mismatch | A visitor whose language is implausible for their location. |
Why flag instead of block? Some datacenter or anonymized traffic is legitimate (privacy tools, corporate proxies). Auto-dropping it would cost you real conversions. Synaptyx records a score so you can filter reports, exclude flagged traffic from optimization, or block patterns you decide are bad.
Using fraud data
- Filter reports to exclude flagged clicks and see your “clean” performance.
- Route bots away in the builder with a Bot Filter node — send detected bots to a blank page so they never touch your real offer.
- Block repeat offenders by adding their IP ranges or user-agent patterns to your blocklists.
Anti-Bot filtering as a routing feature requires a Pro/Scale plan; a fraud score is recorded on every click regardless of plan.