Insights AI
Insights is an AI-powered command center. Instead of you hunting through reports, it reads your performance data and surfaces what matters — in plain language, with recommended actions.
→ Open it: app.synaptyx.pro/dashboard/insights
📷 Replace with /screenshots/insights.png — the insights overview with the AI brief.
What it surfaces
| Section | What it tells you |
|---|---|
| Vitals | Your key health metrics at a glance. |
| Anomalies | Sudden, statistically unusual changes (a CR cliff, a spend spike). |
| Profit leaks | Where you’re losing money — capped offers still getting traffic, losing creatives, dead landers. |
| Opportunities | Where to lean in — a geo or creative outperforming the rest. |
| AI Brief | A written summary with prioritized, recommended actions. |
The numbers are computed deterministically first (the same data behind your stats and reports), then an AI brief explains them and proposes next steps. The brief is streamed as it’s written and uses prompt caching for speed and cost.
Recommended action types
The AI suggests concrete moves you can act on:
pause_campaign— stop a loserscale_budget— double down on a winnercreate_alert— get notified next timeblacklist_source— cut off bad trafficopen_url— jump to the relevant page
A 30-day trend chart tracks how your insights evolve over time.
Insights AI is a Pro/Scale feature. The same insight computations are also
available to AI agents over MCP (e.g. get_optimization_suggestions,
detect_anomalies).